A. Hicks Hope

Creativity, Expression, & Entertainment Sought

 

July 14, 2010                                ISSUE: AHH-10-5 

[Under Construction]

Punch & Judy
Titles for Stories

WRITE AID

 #1 - 17

    

Actually:

Writer’s aid:

                                                                       

Tips, tools and encouragement.

                   

 Although creativity is valued by all humans.

 

Creativity is a difficult thing for any society to understand. 

  

Being creative is even more difficult.  It was the main driver for the creation of this web Site. 

  

A. Hicks Hope. 

 

The Hope was that more creative people could come together, albeit electronically, and help each other be creative and entertained.

 

So, I want other writers to feel free to add their tips and tools they use to encourage their creative process.

 

My Writing Teachers, by the way. 

 

From Northeastern University

·        Robert B. Parker

·        Peter Sandberg, Ph.D.

 

From Cleveland, Ohio Poetry community (Didn’t know that it had one did you?)

 

·        Charles A. Smith

 

Here is some more of mine:

 

1.)      To learn to write WRITE!

·        Write at least once a day.  (Walter Mosley said this)

·        Don’t hold back on the first draft.  Put down everything that comes out.  You will be coming back over it again and again.

·        I write it out free-hand on lined paper.  But do what you are comfortable with.

·        You are attempting to crawl into the same area of the brain that dreams come from.  It is hard.  See the book on dreaming below

 

2.)              NOW FORGET IT!  Well, try to. 

·        Set your writing aside for a day or two.  I do a week or a month.

·        Then I type it into the computer.  This transition helps me look at the writing more objectively.  As if someone else wrote it.

·        Things that don’t make sense show big time.

 

  3.)   REVISE – The story is more important

            than your ego.

   Some basic principles:

·        If you can take without injuring your story DO IT!

·        Cut & paste freely.

·        Add as little as you can.

 

  4.)  Don’t fall in love with your words. 

        Love the story,

        yes, but not the words.  The story has its own

        existence.  Its own life.  Value its individuality.

·        Revise liberally.

·        Revise again.

·        Actually, a piece is never finished.  You just abandon it at some point.

·        Don’t be afraid.  There will be other stories.  There will be plenty of words coming into your head.

  

        5.)  I find a place in which the story will happen. 

              I have been using actual places if I can. 

              Places I have visited.  If not, I get maps and      

              visit web sites showing those regions.  I want to

              form a solid image in my mind of that three

              dimensional place.  It gives me a physical

              structure to hang the story on.  The characters

              can walk down real streets in my head.  It    

              makes the story more real.  Many times the

              events of the story rise up out of the place.

 

6.)   Give your story / characters a past and a present.  Just like life, the people you meet existed before you met them and afterwards.  Even if they are dead, something will happen to the body somewhere out there in the future.  You don’t have to have a complex summary of the characters life within the story.  Many times a few lines of dialog will demonstrate the character’s past, their main personality traits too, sometimes.  You are building a world.  It has to be believable even if it is some fantastic alternant reality.  It still has to have a past and a future.  Make the piece exist on its own.  The piece should carry its own world around with it.

 

7.)   Use as few words as possible.  A short story is just like a poem; say the most with the least.  With novels you have more room for back-stories and other background, mood building words and descriptors.  With a short story it has to be efficient and precise.  A.F.W.P.  As few words as possible.

  

8.)   Don’t fear failure.  Write it down!  Go ahead and stick your neck out.  Otherwise, giving into fear will stop you dead in your tracks.  And what is failure anyway?  If the story is not ever written then it doesn’t exist.  You can’t fix that.  But if is does exist, even if it is weak, incomplete or just not right, you can fix that.  You can do something with something.  And remember revision is part of the creative process.  Revise.  Revise.  Revise!  You can go back and modify that world!  See how great it is to be a writer.  You can change the world on a whim.

 

9.)   What is good? 

       Define a good piece of art in general

       terms.  “It moved me.”  “It made me laugh.” 

       “It made me cry.”  Art hits you somewhere in

       the body or head.  You can get hit with a log, a

       feather, a needle, a hammer, a rock, not matter

       what it is, there is an impact.  Impact delivery

       systems are legion.  It is the impact that means

       something.  Thus an attempt to define in words

       GOOD ART is totally arbitrary and thus useless. 

       Don’t worry about Good ART or Bad ART.  

       Make ART that kicks you in the head. 

       That’s a good definition:

 

·        Good ART is a mad donkey.

·        Art is an angry jackass.

 

I like that.  Art is generally painful to both the creator and the consumer.  Art is always ahead the clients it serves.  It gets categorized later by scholars and critics.  Once they paw over it and tell you what is good and bad about it and that it has been done before, the impact gets diluted and weakened.  Scholars seem to need to do that for general consumption.  Then somehow they can take credit for the Art?  Usually this happens too late to matter for the author or painter.  So just don’t worry about GOOD.  Worry about getting the piece to speak out about what you want it to say.  Make that dog bark.  Get that Jackass to kick!   

 

    10.)    Character.  Characters?  The characters carry the

              story.  Believable characters make the story, no

              matter how fantastic, seem believable. 

              How do you get your characters to seem real? 

              I practice becoming the character.  Many writers

              will tell you that every character is actually

              themselves.  Well,  who else would they be? 

              But even when you have a   conversation with

              your self, you use different voices or a change

              in posture, a tip of the head, weak to dominant

              expression on your face.  Thus I extend that to

              other people.  Of course you need to listen

              carefully to real other people as they talk and

              make things up themselves.  See this as your

              constant research. 

 

        But to practice.

       

              Since I’m a guy, I try writing as a girl. 

              See the story Punch and Judy in the fiction

              section.  I don’t try to write as a girl would

              write, I mean write as if you were a girl, or a

              guy, if you are a girl.  Be the character.  Become

              the character.  Don’t walk a mile in his shoes,

              become his shoes.  It’s almost acting for me. I

              try to be someone else.  Looking out at the

              world with someone else’s eyes.  I get personal

              and intimate with the characters.  I learn much

              more about them then I’ll ever put on paper. 

              Reading too much detail is boring!  but . . .

              think about why you say something the way you

              do.  It comes out from all the events of your

              past life.  The present caution coming from past

              rejection and injury.  The laughter coming from

              nervousness.  The confidence or bravado

              coming from the successes in your life.  It all is

              reflected in by the mirror of the circumstances. 

 

              The situation brings your past out of you.  You

              respond to similar situations in similar ways or

              totally contrary manners.  Those responses are 

              the character’s TELLS.  They are the character’s

              personality.  So practice being other folks, even

              minor characters.  In stead of having

              stereotypical, cardboard people in your stories,

              they will be real people. 

              Annoying or likeable.  Even in a fantasy the

              characters have to respond consistently with the

              world you have built for them. Thus I set up

              different circumstances and write a character

              story (portrait) around that circumstance. 

   

        Punch and Judy came from my listening to a

        woman English professor talk about her husband. 

        He was a Prison Guard.  He didn’t understand her or

        what she did but she loved him so.  Thus I wrote a

        piece attempting to explain that love of hers.  Of

        course, physical love (sex) and confusion were very

        involved.  You will also see that I come from a

        family of tough women.  My sister liked this story

        very much.           

 

Click the Punch and Judy.

Warning!  Rating of R for graphic reality!

     

11.)    The middle of the action.  Remember that phrase.   

          Drop your self and your reader directly into the      

          middle of some action, emotion, tragedy, failure,

          success, laughter anything with jeopardy attached

          to it.  Anything to get the amygdala pumping.  The 

          seat of emotions in the vertebrate lizard brain. 

          Excitement is the key.

         

          Dump them into the river first and then explain

          why there is no boat there!  The modern reader

          wants movement, action of some kind.  Have the

          dog bite them.  Have the Jackass kick them.  You

          need to get their attention.  The Sesame Street

          generation needs fast scene changes.  What else

          are the readers reading for?  They’re obviously

          sitting still reading. 

 

          But they really want to move, deep down in that

          primitive lizard brain, so move them.  What is

          entertainment but making people be somewhere

          else than they are.  And with fiction, putting the

          reader somewhere else is the point, everything else

          is subsidiary.  As Tip #10 said for the writer,

          “Practice being someone else.”  Also practice

          “Being somewhere else.”  See Point # 5.  The

          writer is the guide.  The reader the boy or girl

          scout.  You need to lead them carefully where you

          want them to go. 

 

12.)    ENDINGS ARE HARD!  “Endings are elusive,

          middles are nowhere to be found, but worst of all

          is to begin, to begin, to begin.” From The Dolt by 

          Donald Barthelme.  In this story,

          “Edgar was preparing to take the National Writer's

          Examination, a five-hour fifty-minute examination,

          for his certificate.”  There is no such test to be

          clear.  The story discusses the writing of a story.  A

          weird story, but a story all the same.  The Dolt is

          worth reading.   It has some use for all writers. 

          You can read it at the URL -

            http://www.jessamyn.com/barth/

            Barthelme's stories were typically funny to the

          absurd and extremely short, intentionally, avoiding

          traditional plot structures and that old chestnut the

          story Arc.  Instead, his pieces relayed more on a

          steady accumulation of seemingly-unrelated detail,

          than plot. 

          In many ways they were just ENDINGS with no

          middle or beginning.  So you could read some of

          his stories quickly to get the idea of ENDINGS. 

 

            ENDINGS are seemingly contradictory to the

            whole point of a story.  ENDINGS put an END to

            your story by definition.  See Point #6 in WRITE

            AID.  A story should have a past and a future. 

            The ENDING shouldn’t be a barrier.  A good

            ENDING, a working ENDING, has windows in it. 

            It allows the reader to look off into the future if

            they wish.  If you have readers saying, “You

            should turn this story into a novel.” 

 

            First off, DON’T! 

 

            Second, you have succeeded!  Quit while you are

            ahead. 

 

            Your ENDING had enhanced the story, not boxed

            it in.  Don’t truncate your story.  Don’t fence it in! 

            Don’t put it in a box.  The ENDING should say

            more than THE END.  That’s what those two

            words are for.  ENDINGS are not necessarily the

            goal of the story.  The point of the story is not

            necessarily the ENDING.  Sometimes the ENDING

            just pops up at you.  The story reached its own

            END.  Of course, then there are the times in

            which you just can’t stop writing.  Likely because

            you haven’t found the point of the story yet. 

            Then you need to focus on what you have done. 

 

            Look at the whole story (what you have written)

            again and then again.  The point may appear only

            in the second or third drafts.  That’s why

            revisions is so important.  (See #3) It helps you

            get to where you are going, even if you don’t

            know where that is.

 

            I know.  What the hell am I saying?  “Endings are

            elusive.” Remember.

 

            How do other writers do it?  There are some

            famous ENDINGS that worked very well.  They

            have types. 

 

            So what are the common types of ENDINGS?  The

            old Chestnuts we all know?

 

 

            EVERYONE DIES

 

            A.)    The Hamlet – the only reason this ending

                    works is that everyone was corrupted in

                    some fashion by the situation, even

                    Ophelia, and thus they deserve it.  “Kill

                    them all and let God sort them out” was the

                    meaning of this ending.  It works

                    sometimes.  Hamlet was one of them.  Dr.

                    Strangelove was another.

            B.)    It’s all a Dream! – is a version of Everyone

                    Dies, because you don’t have to explain

                    anything or get people out of extraordinary

                    circumstances.  At some point in time,

                    usually right at the very end, the last    

                    sentence or so, everything goes back to

                    normal, no sweat.  But it is the sweat that

                    makes the story, dummy.  It’s all a Dream is

                    annoying to everyone over nine years old. 

                    The dream ending means there are no rules,

                    no jeopardy. No sweat.  Then there is no

                    internal suspense. 

            C.)    It’s all Magic! – An even more annoying

                    version of Everyone Dies.  The only rule in a

                    Magic based story is that Magic can fix

                    everything.  SHAZAM!  All done.  No sweat

                    at all.  Just convince the Magician to snap

                    his fingers and everything is made RIGHT. 

                    No sweat at all, just annoyance.  Annoying

                    to everyone over nine years old and hardly

                    works for that audience.  If the Magician

                    could have done the task, why did we have

                    to do all that reading and worry?  Just

                    SHAZAM it and be done with it.  I don’t

                    want to be involved.

 

            GOOD THINGS FOR THE GOOD; BAD THINGS

            FOR THE BAD! (or vice versa) 

 

                Most Adventure stories and Romances have

                these ENDINGS.  It maybe why these types of

                stories are so popular?  Sort of a morality play.

 

            A.)     Success obtaining the sought goal

        Romeo and Juliet is a version of GOOD

        THINGS / BAD THINGS - Success.  No

        really!  Remember, the goal of the Kids

        was to find their true love.  (Isn’t it

        everyone's?)  They actually did, didn’t

        they?  The Kids are just silly.  It’s the

        expression of their silliness they get

        punished for.  Kids do stupid selfish

        excessive things all of the time.  They are

        KIDS!  That’s not bad really.  It is the

        Parents that really get punished.  Parents

        are there to keep the Kids safe.  Protect

        them from themselves.  In Romeo & Juliet,

        bad things happened to the good, innocent

        but silly.  But the really bad things

        happened to the stupid self-centered

        adults that should have known better.  The

        only things that really matters, their

        children, die from the Parents stupid

        squabbling.  The punishment fits the

        crime.  That’s why this bummer ENDING

        works so well.

 

            B.)      Failure – Try and fail.  Trying is important.

                      To build a fire by Jack London is one of

                      these ENDINGS. 

                      Despite the Man’s reasonable attempts to

                      triumph over the Yukon and its cold and to

                      eventually build a fire.  He fails and then

                      the Man dies.  A very bad thing.  But from

                      the story’s middle part, it’s clear that the

                      Man didn’t know enough about the Yukon

                      to survive its worst.  In a way, the Man

                      was too stupid to live.  A tale as a warning

                      against hubris and over confidence. 

                      Learn or die!  That is the moral of this

                      story.

 

            Caution Needed Here!

       

                Be careful with moralistic agendas though.  It

                can make your story into a morality play, a

                fable.  And those are boring.  NOT being

                BORING is the whole point of fiction.  Reality

                is boring enough, you don’t have to add to the

                world of BORING.

 

 

            REALITY

 

                The only sure thing about life is death.  We all

                die, that’s a certainty.  The only open

                questions about it are when, where and how?                It’s the when, where and how that make

                fiction.  The problem with reality, the boring

                part of reality, is that life is generally

                predictable.  We want life that way.  We want

                life reasonably predictable so we don’t have to

                worry so much all of the time. But

                predictability makes fiction dull, dull, dull and

                boring.  At least to me.  If you know what is

                going to happen, the story is just fast-food

                Fast-food fiction, you always know what it is

                going to taste like.  Genera fiction is what it

                is.  Satisfying as a distraction only, but you

                wouldn’t want to try living on it. 

                Supersize me and die!

 

        So having a REALISTIC ENDING that works is hard. 

        It is hard to make anything a surprise.  Of course, it

        all depends upon the story.  If the story itself was

        fanciful and fantastic, a good REALISTIC ENDING

        works just fine.

 

 

        NONE AT ALL

 

            Just stop at some point, any point.  Samuel

            Beckett’s Waiting for Godot.  Ends this way.  And

            it works considering the territory where the play

            had just walked.

 

Vladimir:      Well?  Shall we go?

Estragon:     Yes, let’s go

 

They do not move.

 

                                                THE END

 

13.)    No-Risk Reality – It’s what fiction is for. 

                    Video game popularity supports this        

                    statement.  A violent death, but you

                    can always live again.  No-death death.

      Fiction is derived from the Latin word, fictio,

      meaning a making, fashioning. 

        No-risk is thus a fictitious reality.  Reality

        hurts.  Reality bleeds.  But with fiction, the

        reader can regulate the pain felt and there

        is no blood.  Hardwired for empathy,

        feeling other people’s pain.  The Mirror

        neurons in every primate’s brain though

        gives those primates empathy.  Feeling

        what others feel.  The primate brain can

        literally go through the motions and fire

        the same neurons that they would use

        when doing the body movement just by

        seeing another primate do something. 

        They do the action in their head, so they

        can predict what will happen next. 

        Simply, the primate brain mirrors the

        action of other primates they observe. 

        Thus all primates can get into another

        primates head from a distance.   If you see

        someone get surprised, you too, the

        nerves in your head at least, fire as if you

        were the one surprised.  Remote feeling.

 

        Mirror neurons are the reason movies and

        the theatre are so popular.  Actors may

        only be phantoms of real people, but they

        are real enough to fool your Mirror

        Neurons. 

 

        With writing, you have another layer of

        removal from the Real world, the written

        word without pictures.  But with the proper

        words you can draw a reader in, make

        them think they are seeing something

        real.  Convince them that your characters

        are feeling.  Convince them because they

        want to be convinced, they want to be

        seduced.  They want to believe. 

 

        Fiction provides them a safe haven.  A

        bloodless reality.  A portable, convenient

        reality, that can be dipped into or out of at

        the reader’s whim.  Escapist?  Absolutely! 

        All literature is escapist fiction.  The reader

        can easily escape from it as easily as they 

        can escape into it.  Escape from the risk-

        abundant real world reality.  Just stop

        reading and you are out.  Good fiction is

        exactly like an amusement park. 

 

            Controlled risk. 

            Safe risk. 

            No risk at all.           

 

        Remember, you can take the reader any

        and every where, but you need to hook

        those Mirror Neurons first.  If you have

        made a reflection of a desired reality there,

        readers will follow you anywhere and like

        it. 

 

            No cuts. 

            No bruises. 

            No motion- sickness. 

 

        See, reading is better than a roller

        coaster.  

 

14.)    Avoid Punditry – It’s not what fiction is for. 

                    Sermons are for punditry.  Your Dad's        

                    lectures about how you are screwing up

                    your life.  That's punditry.           

                    Clearly no one likes it.  You didn't / don't.

                    Let your characters be the jerks in the story.

      Crime & Punishment is a great example

      of Punditry gone wild, but in a good fiction

      way.  Everyone of Dostoevsky's characters

      say a bunch of philosophical junk.  It's all

      hogwash, but that's a main part of the story. 

            The Stupidity of the World.

            Good Pundits do not exist.

            Punditry is just silly crap.

            Punditry screws up the world.

 

    Pundits are good for dramatic effect. 

    Pundits are good for a laugh. 

    To show what pompous ass-ness looks like.

    Let your characters take the blame though.

    Avoid narrator Punditness I say.

 

    Let your readers be the judge of actions.

    "Read the story to the end."

    That should be the only valid point you

    should want to make.  

 

    You are not their Mom.  Not their Dad.  You

    should be providing a moral compass that    

    goes around the complete 360o

 

    Show all the flaws of the world and let the

    reader sort them out.

 

    How's that for a bit of PUNDITRY?

    Boring right?  Just my point.

 

15.)    Naming your characters – It too is hard to do! 

            There are a few different ways to do it. 

            It all depends upon your desired

            affect, of course.  Here are three:

            

       A.)     The Name is related to or revealing of the

                 personae of the character.  This works

                 sometimes.  Mostly, though, it is a single, use-

                 once, joke or pun.  Upon repeating most puns just

                 get annoying.  Still, that can be useful, depending

                  on the mood of the story.

       B.)     Totally Arbitrary -  You just pluck a name out of a

                 phone listing.  Or a newspaper article.  Just some

                 name that sounded interesting, that stood out for

                 who knows why.  For stories in the U.S.A., any old

                 name works just fine. People come from all over

                 the world to America, so an unusual name needs

                 no explaining.  Obviously though, if the story is

                 set in Tokyo, a guy named Thom Jones, requires

                 a satisfying back story.  I mean it can happen for

                 all kinds of reasons.  The easiest explanation is

                 that he is a white guy.  Still it needs saying

                 somewhere in the story.  That might even be a

                 good idea for a story, a group of Japanese men

                 with English names.  You could work on Cultural

                 norms and prejudices, Anglophobia and

                 Anglophilia.  The English Name Gang.  How’s

                             that for a titles?

       C.)     Totally made up names.  -  It too can work

                 depending upon the situation and circumstances. 

                 I will sometimes make up names to direct the

                 readers feeling about the character, make the

                 name sound silly or nasty.  A totally unknown

                 name gives the character mystery.  A completely

                 empty back story that the reader will want filled

                 in.  The character will be an open book, with no

                 assumptions about their past available.  I’ll just

                 make up a name as I write the first draft of this.

 

Manquish Talva

 

Is that a man or a woman?  Asian?  Not likely. 

Middle European?  Maybe.  African?  Maybe. 

Yes, well maybe, North African. 

Rich?  Poor?  Artist? 

Banker?  See. It leaves it open.

 

To me the name reads:

· Turk. 

· A male. 

· Business type.       

· Anti-totalitarian.

· Islamic, but not fundamentalist.

· Intelligence is much more important than faith.

 

As an exercise you could make up a cast of characters by name only and then work out the story.  That sort of happens anyway.  The story goes its own way because of how the characters direct it.  Go on.  Do this exercise and I’ll put it up.  Come on.  Do It!  

 

 

16.)    The play's the thing – Hamlet Act 2, scene 2, 603–605

 

Hamlet:  I'll have grounds
More relative than this—the play's the thing
Wherein I'll catch the conscience of the King.

 

Replace Reader for King.  That’s what fiction, story telling is all about;  catching the consciousness of the reader.   

 

Drama comes from a Greek word meaning, an action. 

 

Tragedy comes from the Greek words meaning, the song of the goat.  That goat being a satyr, a class of minor Greek deities that loved to cause trouble.

       

Comedy comes from the Greek words meaning, to reveal in song. 

 

So no matter whether you are trying to get laughs or tears, you are Revealing the one thing that is on everyone’s mind. 

 

“What the hell is going on?”

 

·        In life.

·        In the Universe.

·        In my mind.

·        In her mind.

·        In everything else.

 

Fiction is not trivial.  Fiction, good fiction, is serious business.  No one has the answers, so all they can do is show you how other folks have done it and then you won’t feel so alone and confused.  Or is that confused and alone? 

 

Life makes no sense sometimes, but it nice to know that other people feel the same way.

         

 

 

17.)    The Entitled Title -

 

The word title derives from the Latin, titulus, meaning inscription, label, sign.  The definition in the dictionary is simple.  "The name of . . . ".  A title is just a name for the piece of creation?  Just like the name of your car is just Edith.  A title adds to the word.  The title is part of the work and don't forget it.  The title is a marketing piece.  It is an enticement.  It is your lead for the reader.  A good title is the foot in the door.  It is the reason most people read the piece.  "It had a good title."

 

So how do you get a good title?  Hell, if I know.  Like any other type of creation, titles just happen. 

 

I will sometimes come up with a title and then think of a story for it.  "Kafka in a Jar" was one.     

 

I have listed some titles I have in reserve posted here. 

 

All I can do here is warn you about the importance of the title.  Work on it as hard as you work on any other part of your story.  Visual Artists tend to brush off titles as unimportant.  I think that's not true either, but I can't paint. 

 

Revise the title too.  I have nothing much else to say.

 

If any of you out there have a better comment.  Voice it.  Please.

 

######

 

Other useful books, web sites and tools.

 

Useful Reference Books on Writing:

 

Writing the Blockbuster Novel, Albert Zuckerman, Writer's Digest Books, 1994. - Writing

 

Writer’s Dreaming, Twenty-six Writers Talk about their Dreams and the Creative Process, Naomi Epel, Vintage Books, NY, 1994.  – Writing & Psychology.

 

A Poetics for Screenwriters, Lance Lee, University of Texas Press, Austin, TX.  2001. – Screenwriting & Film Studies.

 

The Tools of Screenwriting, David Howard & Edward Mabley,  St. Martin’s Griffin, NY, 1993.  – Screenwriting.

 

How to Write Science Fiction & Fantasy, Orson Scott Card, Writer's Digest Books, 1990. - Writing

 

Character and Viewpoint, Orson Scott Card, Writer's Digest Books, 1988. - Writing

 

 

Useful Web Sites on Writing:

 

Writing Lessons by O. S. Card http://www.hatrack.com/writingclass/index.shtml

 

The Paris Review Interview Archive - http://www.theparisreview.com/literature.php

 

Since 1953, when the first issue of the magazine (Paris Review) appeared with an interview of E. M. Forster, our Q&A encounters with the great writers of our times have come to be recognized as a sort of literary genre unto themselves: the Paris Review interview.

 

Literary Agents:

 

How to be your own Literary Agent, Richard Curtis, Houghton Mifflin Company, NY, 1996.

 

Click on the title at the very bottom of the page or the buttons on the side to get to the individual items.

 

 

#########

 

 

"The whole secret of the ART of WAR l

is in making one self

master of the communication."

Napoleon

 

"See!  It's all marketing!"

A. Hicks

 

Home ] Punch & Judy ] Titles for Stories ]

Send mail to webmaster@AHicksHope.net with questions or comments about this web site.
Copyright © 2008 A. Hicks Hope
Last modified:07/14/2010